Apple as a religion
Looking for a New Religion?
Apple Gives Dose of the Divine.
Next time you're in need of a spiritual pick-me-up, maybe you should forego the traditional houses of worship and seek out the technophile's temple instead: the Apple Store.
According to two academics at Texas A & M University, Apple products aren't just consumer-friendly, sexy gadgets, but instruments of the divine.
Apple could offer a religious-like experience. It could basically perform the same role in people's lives that being part of a religious community could, at one time," said Heidi Campbell, a communications professor who co-wrote an academic paper exploring the religious myths and metaphors surrounding the tech giant and its larger-than-life founder and CEO, Steve Jobs.
In "How the iPhone Became Divine," which was published in a new media journal earlier this summer, Campbell and her colleague Antonio La Pastina look at Apple customers as religious devotees.
Uit: abc news
Looking for a New Religion?
Apple Gives Dose of the Divine.
Next time you're in need of a spiritual pick-me-up, maybe you should forego the traditional houses of worship and seek out the technophile's temple instead: the Apple Store.
According to two academics at Texas A & M University, Apple products aren't just consumer-friendly, sexy gadgets, but instruments of the divine.
Apple could offer a religious-like experience. It could basically perform the same role in people's lives that being part of a religious community could, at one time," said Heidi Campbell, a communications professor who co-wrote an academic paper exploring the religious myths and metaphors surrounding the tech giant and its larger-than-life founder and CEO, Steve Jobs.
In "How the iPhone Became Divine," which was published in a new media journal earlier this summer, Campbell and her colleague Antonio La Pastina look at Apple customers as religious devotees.
Uit: abc news